Real world experiences now have a standard unit of measurement. Read the methodology. →

Developers

Custom measurement for in-person experience.

Define success in your own terms. Build custom metrics, set the events that make up a successful in-person conversation, and score every interaction against them, live in the platform.

Three ways to measure.

Standard measures.

Use VHE, CPE, qCPE and ROI as defined in the WVN methodology.

VHECPEqCPEROI

Configure.

Build custom metrics and layered scoring in the developer area.

Custom metricsLayered scoringGoals

Connect.

Send events to WVN from any endpoint, including kiosks, sensors and your own systems.

KiosksSensorsPOSSurveys

Custom metrics.

Write metric definitions against any signal WVN receives: sensors, kiosks, POS, staff observation, surveys and any connected endpoint. A definition set once applies to every activation and space that follows.

Sampling hold rate
Guests who stayed at the sampling bar over 60 seconds, as a share of everyone reached.
29%this event
Sensors
Demo to sign-up
Kiosk sign-ups as a share of demo zone visitors.
18%this event
SensorsKiosk
Staff-flagged interest
Frontline observations tagged as purchase intent, per hour open.
6.4per hour
Staff observation

Layered scoring.

Digital marketing measures a conversion as a chain of events: a view, a click, a form, a purchase. Layered scoring brings that structure to in-person experience. A brand defines the events inside one conversation, and WVN scores every session against all of them, with the reasons visible.

1 · Define
Layered score
Booth conversation
Defined by the brand, applied to 3 activations
Live
1Stopped at the boothDwell over 10s
2Started a kiosk sessionSession opened
3Raised a priority topicTopic on brand list
4Stayed 30 seconds to 5 minutesLength in range
+Add event
Completed conversationConfirms VHE 4 to 5
Reports asqCPE
2 · Score
Booth conversation
Four events, defined by the brand
Scoring live
  1. 1
    Stopped at the booth
    Dwell over 10 seconds
    1,240
  2. 2
    Started a kiosk session
    Session opened
    610
  3. 3
    Raised a priority topic
    Topic on the brand's list
    290
  4. 4
    Stayed 30 seconds to 5 minutes
    Session length in range
    220
Completed conversations
220
Confirms the Engaged tier, VHE 4 to 5
Closing the loop

Live, in the same plan as every other channel.

Every channel in a media plan answers the same question: what did each engaged person cost? With WVN, live experience answers it too. The result lands in the plan next to search and social, so the next budget decision includes live.

Q3 media plan
One report, every channel
Cost per engaged person
ChannelEngaged meansCPMCost per engaged
SearchQualified lead$38.00$42.10
Paid socialQualified lead$9.80$28.40
DisplayQualified visit$4.20$61.00
Live activationWVNVHE 4 to 5$18.60$25.17
1

Define

The brand sets the outcome and the events that count before doors open.

2

Measure

WVN scores every interaction live against that definition.

3

Report

Results arrive as CPM, cost per engagement and qCPE, the units of the plan.

4

Improve

The next activation and the next budget start from this result. Opted-in guests carry through to a follow-up list.

Every result becomes the starting point for the next plan.