How PepsiCo transformed the way it measures in-person ROI for its global activations.
WVN became the platform of record for IRL intelligence for the brand's sponsored activations spanning the 2026 sports calendar and three continents. For the first time, PepsiCo's IRL portfolio had a voice and a brain.
“You guys blow my damn mind. I'm absolutely floored by this product. I've been trying to stump it and it's coming back with such great things.
Measurement that runs the portfolio like an A/B test.
Audience fit, dwell, and layout each priced out differently once every footprint reported to one standard. A credentialed audience converted at 3.7x the rate of open foot traffic, and per thousand impressions the best-fit footprint delivered 226 engaged fans against 28 at the broadest. The open layout tripled booth traffic and priced out even per engaged fan, so door counts and delivered value finally read as separate numbers.
WVN collected, normalized, and compiled every signal across the portfolio automatically, retiring the manual stacking and summarizing that follows an activation. Our intelligence enabled each activation to report on its own success, proactively identifying where the next dollar works hardest, by audience, by layout, by footprint.
How Mugsy surfaced demand that lived below the POS numbers.
WVN became the intelligence layer across Mugsy's fleet of brick and mortar locations, structuring what customers asked for, what almost sold, and what the floor team already knew. For the first time, the brand could read the demand that lives underneath its sales numbers.
“It's getting to the point where I like using WVN's platform more than our POS for inventory tracking.
Demand signal with margin attached.
Seasonal demand appeared in customer conversation weeks ahead of sell-through, inside the window to reorder, and demand for a challenger category ran even with the hero product, a balance the revenue mix concealed. Sizing friction traced to a single fit attribute, store by store, and the product leaderboard turned sales velocity into a daily habit on the floor.
WVN integrated directly with Slack, collecting, sorting, and structuring the floor's reporting automatically, which replaced the manual store performance reporting effort entirely and returned hours to the team each week. Though fleet averages held steady, WVN uncovered performance opportunities by location and by week.