How Tecovas unified intelligence across 56 stores.
A western apparel brand with a growing retail fleet. Strong stores, strong product. But no unified view of what was driving performance and where the opportunities existed across the fleet.
“We have tried to build something like this in the past but never could. You are giving us a unified, persistent view of what's happening across our entire fleet.
A fleet with no unified view of itself.
Tecovas is an amazing brand with a dedicated following and an engaging in-store experience. They had the stores and the data. What they didn't have was a single system that connected those signals into a coherent picture of fleet performance.
Store leads were sending updates via email. Managers were reviewing reports manually, overwhelmed by volume. Executives had no real-time visibility into which stores were thriving, which needed attention, and why.
Disconnected data systems
POS, footfall, reviews, and staffing lived in separate tools with no unified view.
Manual reporting burden
Hours of weekly reporting time assembling a picture that was already outdated when it landed.
No frontline intelligence
What store teams knew about customers, friction points, and opportunities had no structured path to leadership.
Inconsistent store performance
Top and bottom stores were running the same playbook and performing 20–35% apart. No one could explain why.
Connect, structure, synthesize — then let it compound.
WVN deployed as a pure software integration — no hardware, no IT project. Within the first week, every store had a live health score. Within 30 days, StoreBrain had begun learning each store's individual archetype.
Connected 4 core data systems
POS, foot traffic counters, review platforms, and staffing tools — all flowing into one unified data layer in days, not months.
Set fleet-wide conversion goals
WVN tracked progress in real time, surfacing which stores were on pace and which needed intervention before the week was out.
Deployed Feedback Intelligence
AI-generated daily questions went to store teams. Responses clustered by theme and fed into StoreBrain — capturing signal no dashboard had ever seen.
Surfaced prioritized insights with expected impact
WVN told leads and executives exactly what to do next — with quantified impact attached to every action.
The team won their time back. 93% of stores improved conversion. Fleet intelligence became a daily operational reality.
“Faster decisions at scale. Big efficiency gains. Unified fleet intelligence. Frontline signal to commercial insight for the first time.
How PepsiCo measured the Pepsi Challenge at The Big Game.
The most visible brand activation in American sports. Three days. 70,000 impressions. And for the first time, real-time intelligence from the floor instead of a post-event report assembled two weeks later.
“You guys blow my damn mind. I'm absolutely floored by this product. I've been trying to stump it with questions and it's coming back with such great things.
World-class activation. No real-time intelligence layer.
The Pepsi Challenge at The Big Game was a high-investment, high-visibility brand moment. But like most experiential activations, it had no infrastructure to capture what was happening in real time. How many people engaged versus just passed by? Which zones worked? These questions couldn't be answered until weeks later.
Disappearing signals
Every dwell moment, bounce, and engagement generated a signal. Without infrastructure, those signals left with the crowd.
Manual post-event assembly
Reports built by hand, activation by activation. No compounding intelligence. No benchmark against future events.
No intent classification
Impression counts treated a glancing pass the same as a 4-minute product interaction. The data lied.
Proof that couldn't travel upward
Brand teams couldn't put verified numbers in front of senior leadership during or immediately after the event.
A repeatable framework for measuring what actually happened.
WVN deployed the Field Kit and layered platform intelligence on top. The key innovation was the Verified Human Engagement (VHE) index — scoring each interaction on a 0–5 scale from passive bystander to active participant.
Deployed WVN Field Kit
Anonymous foot traffic sensors installed at the activation. GDPR/CCPA compliant. One-time purchase, reusable across future events.
Set activation KPIs before doors opened
WVN configured goals around engagement rate, experience utilization, and voluntary participation before day one.
Captured VHE-classified ground truth in real time
Every impression scored and classified. The brand team saw what was working and what wasn't — during the event, not after it.
Delivered post-event intelligence in 2 minutes
The full activation report was ready immediately after teardown. No manual assembly required.
Proof that travels upward. A clear, defensible marketing story. A global, repeatable framework that improves with every new activation.
“A repeatable framework. Ground truth with insights. Proof that travels upward from the floor to the C-suite in minutes.