True ROI for IRL.
WVN (“woven”) is autonomous martech for the live marketing channel, closing the loop between digital and physical.
What WVN delivers.
Measured outcomes across every moment and space, on one standard.
Measure IRL like every other channel.
Every channel in a media plan reports reach, response and a cost per outcome. WVN measures live experience the same way, so a sponsorship and a search campaign sit on the same line of the spreadsheet.
Every in-person interaction, scored from 0 to 5 by how much attention it earned. It is the experiential equivalent of a click, verified by sensors and comparable across every market.
What each engagement cost, weighted by how deep the attention went. It puts a booth and a lead-generation campaign on one axis.
When live reports in the units of every other channel, it gets planned, funded and improved like one.
Read the methodology›Moments and spaces.
WVN measures in-person experience wherever it happens, for a weekend or for years. The same units apply to both, so a festival booth and a flagship read on one scale.
Temporary experiences, measured from doors open to load-out.
See which zones hold people, and move staff or product while the event is still running.
ROI, VHE and qCPE are ready the moment the doors close.
Each activation is compared with the last, so the next one starts ahead.
Every tool your experiences need to get smarter.
WVN is a complete intelligence layer that moves beyond the UI and brings your spaces and in-person experiences to life. Click any capability to explore how it works.
Health Scoring
One normalized score per location, weighted by what your brand deems most important. Healthy, Attention, or Critical at a glance.
Explore→Chronological Feed
Every signal from every location, in order, right now. Sales, observations, sentiment shifts, and alerts in one persistent stream.
Explore→Brand Goals
Set goals on revenue, conversion, staffing, or any metric. WVN tracks progress across your entire portfolio automatically.
Explore→Survey Workflow
Adaptive AI-generated questions go to your store teams daily. Responses synthesize into portfolio-wide themes automatically.
Explore→Manager Views
Every store lead wakes up knowing how to win the week, grounded in their store's data and the portfolio's top patterns.
Explore→Autonomous Mode
WVN acts like a member of your team. A persistent agent that monitors, learns, and proactively messages your team with insights, alerts, and recommendations via Slack or email.
Explore→Knowledge Graph
WVN's models are grounded in a proprietary graph spanning demographics, psychographics, economics, culture, and behavioral segments.
Explore→Always-On Chat
A planning partner that knows your brand, stores, and data. Ask WVN anything: explore scenarios, pressure-test decisions, understand your numbers.
Explore→Auto-Generated Insights & Actions
Every insight shows its work. Attribution and confidence built in so you always know why WVN is telling you something.
Explore→True event ROI
VHE, impressions, engagements, CPE, and qCPE on one funnel. Every activation reports the same units, so ROI is comparable across every market and defensible in the budget room.
Explore→Task management
Automated and editable. WVN turns insights into assigned tasks, drafted for your team and fully editable, then tracks whether completed tasks correlate with the KPI they target.
Explore→Personalized day sheet
Every location opens to a day sheet built for it: today's priorities, staffing notes, local context, and what to watch, generated fresh each morning.
Explore→Inventory leaderboard
Portfolio-wide stock ranked in one view, with alerts delivered before sell-outs and slow movers flagged by location.
Explore→Heatmapping & zone analysis
Every space mapped to its floorplan. Heat where it matters, zone-level capture and dwell, and hourly traffic patterns over the run. Replaces spreadsheets, clickers, and guesswork on layout and flow.
Explore→One login with everything connected.
WVN is input agnostic and sits on top of the tools you already run. Sources, sensors, context, and sentiment fuse into one intelligence layer.
- Time of FlightIn use
- LiDAR
- Thermal
- Video