Why we exist
The real world tells an amazing story. We built the reader.
Digital commerce has had an analytics layer for twenty years. Every click, every scroll, every abandon is measured, structured, and acted on. Meanwhile, physical commerce, which still accounts for 85% of all global retail, has operated almost entirely on intuition, delayed reports, and gut feel.
WVN was built to change that. We synthesize every signal into a unified intelligence layer that lives underneath your physical spaces and acts like a member of your team.
The Research
What we know about physical spaces and the people who use them.
WVN's intelligence is grounded in a growing body of research on in-person consumer behavior, experiential psychology, and the economic value of physical space.
72%
of consumers say in-person experiences are critical to their brand relationships
Digital convenience has made the authentic in-person moment increasingly scarce and, therefore, more meaningful. The brands investing in physical experience are building relationships that digital channels cannot replicate.
PwC Consumer Intelligence Series, 2023
38%
more is spent by shoppers in physical stores vs. online, for the same purchase
Physical presence drives higher transaction values. Customers who engage with products, associates, and the store environment consistently spend more than those who purchase digitally and return more often.
Forrester Research, 2023
2.1×
more emotional connection created by live events than digital advertising
Emotional memory is the foundation of brand loyalty. Live activations, events, and physical brand experiences create lasting impressions that no digital touchpoint can replicate and that last far longer than any campaign.
Nielsen / Eventbrite, 2023
78%
of millennials prefer spending on experiences over things
The experience economy is real and growing. Brands that understand this — and design physical presence around experience rather than pure transaction — are winning the generation that will drive consumption for the next three decades.
Harris Group / Eventbrite, 2022
6×
higher conversion rates in physical retail vs. e-commerce, per comparable category
The physical store remains the highest-converting channel in retail. The problem has never been conversion potential — it has been the inability to understand and optimize what drives it. That is the problem WVN solves.
McKinsey & Company, 2023
500M+
live event attendees globally each year, generating signal that disappears
Concerts, sporting events, brand activations, festivals — half a billion people attend live experiences annually. Every one generates enormous data. Until WVN, virtually none of it was captured, structured, or acted on.
PwC Global Entertainment & Media Outlook, 2024
Values
What we believe.
These are not slogans. They are the principles that shape how we build the product, how we work with clients, and how we think about the physical spaces we serve.
01
Community
Physical spaces are fundamentally about people gathering. Stores, venues, and activations exist in service of community. WVN exists to make those spaces better for the humans inside them. We measure success not just in conversion points but in the quality of experience they deliver to real people.
02
Transparency
Every insight WVN surfaces shows its work. Attribution, confidence levels, source signals are visible by default, and never hidden behind a black box. Intelligence earns trust through transparency. Our clients deserve to know exactly why we are telling them something and how certain we are about it.
03
Innovation
We are inventing a category. There is no playbook for a persistent intelligence layer for the physical world. That requires genuine willingness to make things that do not yet exist, to follow what the data actually says rather than what we expected, and to keep moving forward even when the path is not obvious.
04
Service
WVN is infrastructure. Infrastructure exists to serve. We take seriously the responsibility of being embedded in the daily operations of our clients' businesses. When something in their spaces needs attention, WVN acts. When something is working, WVN amplifies it. We are built to serve, and we take that seriously.
Press
What we write about.
Inc. Magazine
When Code is Free, Judgment is Expensive
Shipping is fast, mistakes are faster. The vibe coding hangover is already here.
Read on Inc. →
Inc. Magazine
The Biggest Super Bowl Ad Mistake Brands Keep Making
Why the most-watched advertising moment in sports is also the most misunderstood — and what brands miss when they optimize for impressions instead of presence in the room.
Read on Inc. →
Inc. Magazine
Your Conversion Metrics Are Lying to You. Here’s What Actually Drives Growth.
The numbers on your dashboard are a symptom. The causes live on the floor of your stores — in the moments your metrics cannot see.
Read on Inc. →
Speaking engagements
Book a WVN founder for your conference, panel, or event.
Media inquiries
For press, interviews, or media partnerships.