WVN · Intelligence Everywhere

Your stores and your events should be learning from each other.

Most brands treat activations as one-time spends. WVN connects what happens at the event to what happens in the store, compounding intelligence across every space, every touchpoint, every day.

$128B
spent globally on experiential marketing in 2024, with no standard intelligence layer
9 in 10
consumers more likely to buy from a brand after an experiential campaign
2.1×
the emotional connection of digital advertising generated by live events
74%
of Fortune 1000 marketers increasing experiential budgets in 2025. G2, 2025
The intelligence gap

Two of your most powerful physical touchpoints have never spoken to each other.

Your stores accumulate years of performance data. Your events generate intense, high-value signal for a few days and then it disappears. WVN closes the gap between them.

Permanent Space

Your store knows a lot.

Sales data, conversion rates, traffic counts. Your permanent space generates structured operational data every day. But it has no visibility into what drove customers there, what they experienced at your last activation, or whether the event influenced what they bought.

POS + traffic dataConnected
Post-event customer behaviorInvisible
Event-influenced purchase intentInvisible
Cross-location fleet patternsConnected
Event / Activation

Your events generate your best signal.

A live activation at the right moment creates more emotional connection than months of digital advertising. It also generates real-time signal that your brand has never been able to capture, structure, or connect to anything that outlasts the event.

Foot traffic estimateCaptured
Real-time engagement dataNot captured
Connection to permanent storeNever exists
Post-event intelligence reportDays to weeks
Before and after

What connected intelligence actually changes.

During the event

Real-time intelligence while the activation is live.

Before WVN, event teams ran on instinct and rough headcounts. With WVN, your team sees live dwell rates, engagement peaks, and conversion signals from the moment the doors open. Staffing decisions, floor adjustments, and sponsorship performance, all visible in real time.

The event intelligence feeds directly to the same platform your store operations team uses. Nothing gets lost in translation.

Live activation · Austin Domain
Current dwell time4.2 min avg
Engagement rate68%
Peak window1:00 – 2:30 PM
Staff coverage gapNorth entrance
Sponsorship activationPerforming
After the event

A 2-minute report.
Not a 10-day assembly job.

The average brand activation takes 10 to 14 days to produce a post-event report, assembled manually from fragmented sources. WVN produces a structured intelligence report within 2 minutes of the event closing.

Impressions, engagement rate, dwell by zone, peak windows, qualitative themes, and a comparison against every previous activation in the fleet. Ready before your team has packed up the booth.

Post-event report · Generated in 2 min
Total engagements2,847
Avg. dwell time3.8 min
Peak conversion window11AM – 1PM
vs. last activation+18% engagement
Fleet benchmarkTop quartile
The week after

Your stores see the lift.
Now you know why.

With WVN running across both your activation and your nearest permanent locations, you can see the direct downstream effect in the days that follow an event: traffic lift, conversion change, and product category shifts.

For the first time, you have a closed loop between activation spend and store performance. Not estimated. Observed.

Post-event store performance · Week following
Traffic vs. prior week+23%
Conversion rate+3.1pt
Top product categoryMatches event sample
New vs. returning customers62% new
Attribution confidenceHigh
Closed-loop intelligence

The more cycles you run,
the sharper the picture gets.

WVN starts building the closed loop from your first event. Each activation adds a new data point to a system that's always comparing, always correlating, always compounding. Here's how the picture sharpens over time.

Stage 1 · Available from day one

Observe

Before and after. WVN has baseline data from your stores before the event runs. In the days that follow, you see traffic lift, conversion change, and category movement at stores within geographic proximity of the activation. No PII required. No new data connections needed. Just your store layer and your event layer, compared.

StoreBrain + Field Kit
Stage 2 · One more data connection

Correlate

Connect POS at SKU level or share an anonymized CRM segment flag for event attendees. WVN surfaces which event formats move which products, which activation content correlates with conversion change, and which markets respond to which strategies. This is standard measurement methodology, applied to physical intelligence at fleet scale.

POS or anonymized CRM segment
Stage 3 · Across your season

Compound

By your third activation, WVN has enough cross-event pattern data to identify which formats drive the strongest store lift in which markets. Each cycle makes the next more defensible. The brands that start building this layer now will have a compounding intelligence advantage that is structurally difficult for late movers to close.

Gets sharper every event
What's included

One contract.
One intelligence layer.

The same platform covers your stores and your events. No separate systems. No separate teams. Everything compounds into one layer that gets smarter with every activation you run.

What's included
StoreBrain: always on
Continuous intelligence across your permanent locations. Fleet-wide learning that compounds every day.
Field Kit: deployable
Live event intelligence that connects to your permanent fleet. Anonymous sensing. No IT project. Deploy in under 30 minutes.
Cross-touchpoint intelligence
Event data flows into the same fleet intelligence layer as your stores. Activations become permanent data points.
2-minute post-event reports
Structured intelligence report available before your team leaves the venue. Down from 10 to 14 days of manual assembly.

Ready to connect your spaces?

We'll show you exactly how WVN works across your specific combination of stores, venues, and events. Tailored to your vertical, your setup, and your season.